Category Exclusivity

• Exclusive partnership per industry category (tires, insurance, performance, etc.)
• Locked for 12 months post-launch, with first option to renew
• Only one brand per category allowed at a time

Brand Visibility Across Key Touchpoints

• “Pillar Partner” badge in the app
• Logo and brand name included in:
  • App launch announcements and promotional assets
  • Trifold, anchor package, sponsor page on website
  • Press kits and founder decks

In-App Placement 

• Featured brand story post during launch week
• Visibility in social feed sponsor zone (soft “powered by” or “featured by” label)
• Featured in rotating sponsor showcase module (in Explore or Search)

Strategic Involvement & Access

• Early access to future promotional tools (like boosted events, ads, club sponsorship)
• Private feedback session with founding team post-launch
• Listed as “Founding Pillar” permanently in app’s sponsor archive

Anchor Package

• Personalized, hand-delivered gift box including:
  • Custom anodized aluminum letter of partnership
  • Carbon merch (shirt, decals, etc.)
  • Premium print trifold brochure
  • Digital assets for sharing the sponsorship (social graphics)

Optional Add-Ons 

• Co-branded content opportunity during launch (video reel, event, IG story feature)
• Local brand shoutouts if aligned with launch activation (car meets, pop-ups)

Pillar partners do more than show up. They lead.

This tier is built for brands that want to secure their position from the very beginning, with exclusive access to an entire industry category on Carbon. Whether it is tires, insurance, performance parts, or media, only one brand will hold each category. That brand becomes the name drivers see first and remember most.

As a Pillar, your presence is integrated directly into the app experience. From the moment users onboard, to the feeds they scroll, to the events and clubs they follow, your brand appears where it matters most. This is not a banner or a background. This is a place of influence, built into the fabric of a growing culture.

You are not just sponsoring an app. You are stepping into a platform designed to amplify your brand, expand your reach, and align you with the energy that drives the car scene forward.

Be seen. Be trusted. Be first.